Floricanto Press     

Authors' Corner

I.    Rules of successful writers:

First Rule: Although you are a writer, don't begin to write your next book until this one--the one you are submitting to us or attempting to publish--sells well. This is critical. For no one will care about your second book, if no one heard about or read your first one. This is your first and most strategic decision in making yourself a success. Second Rule: Don't take chances with your product.  Treat your publisher as a distributor; ergo, you are the only--salesperson--who can truly sell your book. You are a true believer in yourself. Third: Seek out and make yourself available to groups and people to promote your book (book readings in bookstores, public libraries, colleges and universities, reading clubs, class readings, etc.). Remember to be an author means to have made a deliberate decision to be well known in your universe. Fourth: Develop a loyal audience; a customer base of repeat buyers is a classic economic formula, which works for churches to bakeries, and coffee shops for centuries. It does also work for authors. People buy books again and again, not bookstores; for the latter will return the unsold books to the publisher. Fifth: Court the media; an author's best friends are the book reviewers and reporters, regardless how small. Sixth: Be special--as you are--and attract attention (preferably the media). Don't let yourself be ignored. Do not hide from people and do not shy away from the spotlight. Do not live an ordinary life; remember you seek fame and fortune, in that order.

II.     Book Submissions Guidelines:

 1. Electronically submit your manuscript as an attachment with a cover letter including estimated word count of complete work and brief author biography.  Please, send a SASE if you would like a response. Double- Length shall not exceed 80,000 words or 250 printed pages.  Please ALWAYS include a cover letter and a bio with your submission. We need electronic submissions. No hard copy is necessary, we hug trees and respect nature. All electronic manuscripts must be submitted to editor@floricantopress.com in ASCII (pc) format in English or in Spanish and English bilingual, and signed contracts must be sent via post mail to:  Floricanto Press  ATTN.: Editor, 161 East Chicago Ave. Suite 36G, Chicago, Illinois 60611

We require the license for the print and non-print versions of the title, such as eBooks. Generally, we publish in hardcopy and then gradually move the titles into the eBook Collection.

 2. An English version of the text is always recommendable with Spanish manuscripts, unless the manuscript has been written by leading authors, such as Nobel Prize laureates, or well known national authors. In doubt, please, submit it.

 3.  We prefer non-fiction. But fiction, romance, self-help or poetry are also welcome. Professional and business submissions, such as “How to succeed exporting to Latin America,” are welcome. Will the book be published in a hardcover or softcover version?  Probably softcover, but that decision we'll be made at the end. How many copies will be printed? Our first run as a rule is contracted for several thousand. We publish sometimes on demand. If the book keep selling we'll reprint. We have had books in print for the last 10 years.

 4. Look at our list of issue thematic categories and gear your book towards one.  Occasionally we’ll list specific topics that we prefer to publish. See below.

 5. Please gear your book toward Hispanic themes. Floricanto Press focuses on people and trends, and examines a broad spectrum of cultural issues reflecting society and its structures, the spiritual, psychological and the human. Because a large proportion of our readers are Mexican Americans, the press often addresses topics of interest to this audience. But we are interested in all creative, scholarly, and social science writings about Cuban Americans, Puerto Rican Americans, and Latin Americans, particularly if that group has a large presence in the United States. Specifically, our press seeks writings about political, social and economic issues from a Latino perspective; biographical pieces profiling Latino individuals, featuring Latino communities, such as The Salvation of La Purísima, and locales. We also are interested in Peninsular Spanish writings as it pertains to the Americas and Sephardic themes and writers.

 6. Upon acceptance of a submission you will be sent a written contract, which you MUST sign and execute, and return via the postal system within 30 days. Signatures are still not acceptable via fax or modem --we need it in hardcopy for it to be a legal contract. We request a brief biography (no more than 5 paragraphs) to be sent along with it. This will also be published along the lines of the back cover or page of a book regarding its author. If you deem necessary to have your picture on the back cover or dust jacket, please, send it along. Make sure you write your name and title of book on the back of the photo.

 7. We accept multiple submissions. We may accept previously printed books but will hold the author entirely responsible for all legal disputes arising from the reselling of past rights. Check past contracts on work that has been previously published!

 8.  While it is recognized that works often involve reference to the ideas, data and conclusions of other authors, make sure that such references be explicitly and clearly noted; and if large sections are used, that proper permissions accompany the submissions. See section III.

 III.     Photographs and illustrations:

1. The press does not buy photos from writers.

 2.  However, if submissions require photos these must be in .gif or .jpg. in 300 dpi, and positives. If you do not have scanning ability you may send them via the postal system to our address:  Floricanto Press,  ATTN.: Submissions, 650 Castro Street, 120-331, Mountain View, California 94041-2055

 DO NOT SEND NEGATIVES OR SLIDES! Graphic materials which are not used will be destroyed.

 3. Photos must be clear, of GOOD digital QUALITY (300 dpi) to enhance your book.

 4. No more than 5 photos per book.

IV.     Author Warranties:

  The Author represents and warrants to the Publisher that:

 (a) The Author is the sole author and proprietor of the Work.

 (b) All material of whatever kind, written, prepared, created, composed and/or submitted by the Author hereunder or to the Publisher:

 (I) Shall be wholly original with Author and not in the public domain;

 (ii) Shall not heretofore have been published in book form;

 (iii) Shall not be copied in whole or in part from any other work;

  (iv) Shall not contain any matter which is scandalous, obscene, libelous, an invasion of privacy or otherwise contrary to law, and

   (v) Shall not infringe upon any statutory copyright, proprietary, common law or other personal property right whatsoever of any person, firm or corporation;

 (c) The Author is the sole and exclusive owner of the rights herein conveyed to the Publisher, the Author has not heretofore assigned, pledged or otherwise encumbered any of such rights; and the Author has full power to enter into this Agreement and to make the grants herein contained.

 V.     Promotion of the book:

Floricanto Press, when it publishes a book, basically makes an investment on the future sales and acceptance the author. The author, in return,  is required before publication of the book to present:

1. A plan for the promotion of the book and assisting our press in selling the book. The author, before publication, must provide the press within the plan, which must include a list--e-mail and postal--of 400 potential bona fide buyers who are interested in purchasing the book, organizations, associations, and institutions the author belongs that may be interested in acquiring it.  When is the Promotion Plan expected?
The press needs it before the publication of the book, so it is able to contact these people, or organizations and get them in the loop. The point here for the author is to contact friends, colleagues, associates of them, and begin building your list. We'll keep it online and notify them of the progress, advance notices, postcards, etc.. 

2.  The author will secure 3 reviews. Will Floricanto provide a list of potential reviewers for the book?
We'll send the book to traditional review sources. However, these are flooded with books from other publishers, thus YOU are critical in this process, you need to persist, contact, smooth your way through reviewers to make it happen, such as local newspapers, media, etc.
3. The author will conduct in addition 5 book readings in the local and immediate area for the promotion of the book, such as local bookstores, colleges, reading clubs, etc... The author will also mail 400 postcards to prospective buyers. 
If, despite your best efforts you are unable to secure 3 reviews and/or 5 readings, what are the implications? Very likely the book will not do as well at first, but persistence and consistent promotion we'll work. Barnes & Noble and Borders love author's readings, because they mean sales. They don't care if you bring friends and family, as long as the book moves.